MMC

As 2020 settled into play,  leading fund administrators MMC found themselves at an important juncture. It had just appointed a new CEO at the same time that it acquired wealth administration business Aegis from ASB Bank. Both brands were dated in a category that often times gives itself permission to neglect or under invest in brand. As two brands became one, MMC chose to capitalise on this unique opportunity and re-present its refreshed offering to the marketplace.

Global research, strategy, storytelling, key messaging, name, logo and design identity