1839
Honey

A perfect appointment for the full Tricky team, this one, as it spanned every one of our individual skill sets. A lovely looking brand already, owners Rob and Hannah knew there was still too much missing. What did they stand for? How could they better stand out in the crowd of Manuka honey competitors? They knew their triple churned process created a genuine taste advantage – but how to convince people of that?

Research, strategy, storytelling, key messaging, design identity refinement, new packaging and packaging refinement, all photography, illustration, animation and videography, development of social assets.

After leading a comprehensive research programme, including a lot of mystery shopping and taste testing, we developed a new brand platform and a humorous engaging story. We repositioned Mary Bumby as the inspiration behind the brand, and the team as crazy about honey!