Agoro

Until August 2023 Agoro existed as part of the New Zealand Mint business. But in repositioning that business it became clear the collectibles arm needed to be set free from the mothership to find its own voice. This dynamic creative brand is the result of deep category and customer insight and is designed to sit perfectly alongside some of the world’s biggest and most creatively extravagant entertainment brands.

Global research, strategy, storytelling, key messaging, name, logo and design identity