We create brands that outshine the competition, lead from their values and inspire a better customer experience

When I first met the Tricky team I could barely spell brand. They took the time to understand who we were as well as what we do. The result was not just MATTR (our name and design identity) but the articulation of values that fit who we are. Our brand framework isn’t an add on to our business; it is what it feels like to be part of a mission that is bigger than all of us! Tricky brand problems… there is only one place to go!

Tricky have perfected their craft of helping businesses level up for long-term success, which is no small feat. They have unleashed our cultural DNA, crystallised our moat, clarified our strategic direction, and strengthened our business aspiration. Then magically translated it all into a cohesive brand identity and narrative filled with authenticity and foresight. Phew! In the end, we are left with a brand that encompasses who we are at the core, stands out from competitors, and gives us the confidence to take on the world.”

Until we added Tricky to our mix, we had a great business but not a great brand. We were selling high-quality honey and we had distinctive packaging but we had no idea what really set us apart.  The team helped inject a unique personality across every aspect of the brand and made sense of our ‘mascot’ Mary. Best of all they kept our team right in the thick of it all; our business with their nous equals a great brand. I couldn’t recommend them highly enough